An app that makes saving for college painless for parents and fun for kids.

Sprout Funds

 

Service Design
UX | UI Design

SCOPE

THE CHALLENGE

  • A majority of American households continue to struggle with their basic finances more than eight years after the official end of the last recession.
     

  • A majority of American households cannot afford a $500 emergency.
     

  • Americans owe over $1.48 trillion in student loan debt with the average graduate leaving college $40k in debt. 

STRATEGY
  • user interviews

  • design thinking

  • empathy mapping   

  • testing 

ABOUT
NEARLY

Children with just $500 or less saved for college are 3x more likely to attend college and 4x more likely to graduate than those without savings

Source: Center on Assets, Education & Inclusion (2013)

90%

of parents say college is an investment in
the future

66%

of parents not saving because they can't afford to

50%

of parents unaware of College Savings Accounts

OUR OPPORTUNITY

Studies prove that kids with College Savings Accounts have significantly higher rates of achievement compared to their peers.

OUR GOAL

To leverage the benefits of college savings accounts to improve financial literacy and set families up for a successful future.

GETTING STARTED

Sproutfunds meets the needs of both parent and child with personalized interfaces and onboarding experiences for each user. The parent kicks off the process by answering a series of questions with a conversational bot.

Parent Onboarding Wireframes

A conversational onboarding process is an approachable and pleasant alternative to the often overwhelming and burdensome nature of information gathering forms.

After the initial information assessment is out fo the way. The parent will set up profiles for their children. A shared QR code allows the child access to their interface. 

Once the child downloads the app and scans the QR code, they are greeted with Sprout, their own friendly chatbot. Sprout asks a series of questions that help to understand the user's needs and personalize the experience for best results.

An optional onboarding for the child helps to personalize the experience with goals and incentives that help maintain user motivation along the way.

USER FLOW

USER FLOW

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Content © 2019 Nicole Majeske