User Experience Design
Research and Strategy
How do you stand out from the competition in an increasingly more competitive and saturated market? When Sharon Powers approached us with her concept of an all-in-one e-commerce experience focused on the vacation rental industry, we were intrigued, to say the least. More than that, we were motivated to bring this unique and clever challenge to fruition.
In order to help Sharon move forward with her business concept, we had to build this brand from the ground up. We needed to understand the market and existing competition to make her stand out from the crowd. The name of the company had to allude to her focus on mountain, country, and ranch rental homes and reference the idea of better style leading to better bookings. The overall brand needed to include graphic standards, advertising and art direction, and digital experiences.
Subdued blues with vibrant greens create a memorable combination colors that are both inviting and fun.